Friday, November 22, 2019
Advertisingââ¬â¢s Positive Influences Essay -- Advertising
Advertising influences people negatively; it convinces people to buy unneeded or unhealthy products. People often waste money on items because they tend to not notice the negative aspects of an item. A nice car, such as the 1954 Cadillac advertisement shown in Laurence Behrensââ¬â¢ and Leonard J. Rosenââ¬â¢s portfolio, is not a required product to have (580-581). However, this advertisement attracts one. When I saw various celebrities in proactive commercials, I decided to buy the product because I believed how effective it was. I did not have great results from Proactive; in fact, I experienced improved results with Aveenoââ¬â¢s Ultra-Calming Facial Cleanser. Although this product was three times cheaper, Proactive influenced me to buy their product by using celebrities in their commercials. Ads including products like cigarettes, influence people negatively because they are harmful to oneââ¬â¢s health. As stated in a Camel cigarette ad, cigarettes are clearly dangerous to oneââ¬â¢s health, ââ¬Å"Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Healthâ⬠(Behrens and Rosen 569). This ad shows a man attracting a woman while ligh... ... middle of paper ... ...me with friends by drinking Miller Beer. Fowles states that Coca-Cola refers to friendship by using the slogan, ââ¬Å"a Coke and a smileâ⬠(545). This slogan is saying that if you buy Coca-Cola, you will be cheerful and affiliated. Advertisements influence people more positively than negatively by helping satisfy oneââ¬â¢s need to nurture, achieve, and affiliate. To avoid negatively convincing advertisements, you need to appear cautious about a product. Be aware of the pros and cons of a product, look at product reviews, and understand the importance of an item before purchasing one. Works Cited Behrens, Laurence and Leonard J. Rosen, eds. Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 566-594. Print. Fowles, Jib. ââ¬Å"Advertisingââ¬â¢s Fifteen Basic Appeals.â⬠Writing and Reading across the Curriculum. New York: Pearson/Longman, 2011. 536-556 Print.
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